2020 Lineup Coming Soon
Birdiebee is the brainchild of Nikki and Brie Bella of E! Entertainments Total Divas and Total Bellas, and the WWE. Inspired by their personal mission to educate and empower women, Birdiebee is a combination of activewear, contemporary intimates, and leisurewear styled to take you from your 9 to 5 to your 5 to 9. In today’s world, women are looking for multi-purpose pieces where fierce meets function. Birdiebee’s designs are carefully crafted to reflect the strong women wearing them and to celebrate a women’s body.
alice + olivia
Launched in 2002, alice + olivia by Stacey Bendet is a brand that allows women to express their personal style. With clothing that juxtaposes the whimsical and flirty with the sexy and sophisticated, a+o epitomizes the personality and perspective of its founder, Stacey Bendet. The brand was born from Stacey’s personal quest to create the perfect pair of pants, and has since grown into a full lifestyle collection including ready-to-wear, gowns, shoes, handbags accessories, and eyewear. The brand is a Hollywood favorite with celebrity fans including Gwyneth Paltrow, Gigi Hadid, Amal Clooney, Jessica Alba, and Kourtney Kardashian.
Self-taught prodigy, designer Michael Costello began his career at the age of two drawing dresses on his bedroom walls and opened his first boutique at the age of 15 in Palm Springs. Costello’s fashion label has since blossomed into an international brand known for soft draping, hour-glass silhouettes, and sex appeal. Costello launched his career as a finalist on both Project Runway and Project Runway All-stars. His work has been featured in major fashion publications and he has dressed celebrities on every red carpet from the Grammy’s to the Oscars. Michael Costello designs for stars Beyoncé, Kim Kardashian, Paris Hilton, Meghan Trainor, Alicia Keys, and countless others. His great appreciation for the female figure turns every woman into the goddess they deserve to be.
Pena Lush was founded by Anny and Sherlyn Pena in 2015 and is a family business inspired by their rich Dominican culture. Their focus is to provide our clients with outstanding, high quality and long lasting swimwear. Anny and Sherlyn Pena ensure clients have a gratifying experience as they offer an extensive collection which varies from risqué to conservative. Their hope is to inspire women from all over the globe to know that there are swimsuits that fit your unique body and needs.
CAMI AND JAX
CAMI AND JAX is a line of luxury swimwear conceived on the same Kauai beaches its founders grew up on. CAMI AND JAX has rapidly earned a loyal following among the west coast surf-set and jet-set alike with designs that marry bold design with performance, whilst sculpting a striking silhouette. These swimsuits are to be worn, to be moved in, to be surfed in; these are swimsuits to feel transformed by and emboldened in. CAMI AND JAX was founded with the intention of empowering women through design and will continue to celebrate strength and power as prerequisites to beauty. Founded by surfers, CAMI AND JAX has always been, and will always be, focused on creating swimwear to move you. Suit your body. Suit yourself. Designer Jackie Brady and her sister, former pro-surfer Camille Brady, are lifelong water-babies who had sand on their toes and salt in their hair before they could walk. Deeply connected to the ocean, to this day the sisters can be found wearing their bikinis more often than not.
Internationally acclaimed designer Trina Turk draws her influence from the vibrant culture of Los Angeles, using her keen eye for style to expertly fuse a bohemian aesthetic with jubilant patterns and bold colors. Her signature resort wear designs have been worn by many celebrities including Taylor Swift, Viola Davis, Kate Hudson, Carrie Underwood, Alyssa Milano and more. Through her chic women’s ready-to-wear, swim, jewelry, accessories, eyewear and active wear collections, Turk established herself as an iconic fixture in luxury fashion. Following the success of her women’s line, Turk then turned her attention to men’s swimwear and launched Mr. Turk, a collaboration with her husband Jonathan Skow, who is the brand’s primary creative designer.
World renowned designer Nicole Miller began her label after graduating from The Rhode Island School of Design and a degree from l’ École de la Chambre Syndicale de la Haute Couture Parisienne in Paris. Drawing inspiration from her French heritage Miller’s designs fuse together her art and couture training. Nicole has dressed Hollywood’s top stars including Angelina Jolie, Joss Stone, Jennifer Aniston, Beyoncé, Blake Lively and Eva Longoria among many others.
Based out of the world-renowned LA fashion district, ContessaLA is the collaborative success of designers Anna Sycz and Viridiana Higareda. Inspired by their heritage and world travels, Sycz and Higareda share a vision to create clothing that makes a sophisticated European statement with a seductive Latin flare. Their passion for clothing design and innovation is evident in their work, as their designs embody the essence of the elegant modern woman.
The Mr. Turk line focuses on simple silhouettes and intricate patterns which encompass the quintessential Turk style. Mr. Turk is designed to appeal to men who are daring and aim to be bold with their fashion choices. Skow’s work within the industry transcends fashion design, as he is also a renowned photographer whose work has been featured in Harper’s Bazaar, Esquire and Vanity Fair, to name a few. He is also known for his celebrity portraits which include A-listers Naomi Watts, Alicia Keys, Zac Efron and more.
Salty Mermaid is a label created by best friends Sarah Jon Porreca and Kara Versage in Tampa, Florida. The duo aim to create swimwear that makes women feel empowered and confident from the moment they step into their suit. Since 2016 the label has created luxe suits from fabrics imported from Spain that are immersed in rich colors and paints. By mastering the perfect cut for women of all sizes their flattering suits add character and vibrance to women’s closets. Salty Mermaid also donates a portion of proceeds from every suit purchased to charity, their 2018 collection is partnered with Project Rhino KLN.
Montce Swim was founded by designer Alexandra Grief in 2009. Inspired by her childhood in South Florida and travels in Central America to make a vivacious lively beach look. Grief prides herself on having an ever changing line that is handmade in the USA using the highest quality of materials which include all original designs. The brand has been gaining social buzz by many celebrities including Kendall Jenner, Emily Ratajkowski, Jennifer Lopez and many more.
THE W STORE
featuring Vitamin A, Luli Fama Swim and TravisMathew
Vitamin A began in 2000 by Amahlia Steven who fuses feminine design with sustainable innovation. The label features Eurolux fabric which is made out of recycled nylon to create a superior luxe fabric. Vitamin A’s swimsuits include detail oriented designs that are inspired by ‘70’s beach glamour along with modern style twists. Vitamin A also separates themselves as a brand that gives back a portion of their proceeds to environmental organizations who aid in the protection of oceans.
LULI FAMA SWIM
Luli Fama Swim is the creation of designer Lourdes “Luli” Hanimian and her brother-in-law Augusto Hanimian. Being born in Cuba and raised in Miami Luli and Augusto draws her inspiration from her past to create swimwear that accentuates the female figure. A fundamental component of originality is apparent in their intricate designs. Luli Fama has been featured on A-listers including Beyoncé Knowles, Jennifer Aniston, Shakira, and Kate Hudson along with supermodels Adriana Lima, Bar Rafaeli, and Marissa Miller.
Former PGA Tour golfer Travis Johnson was influenced to create his label TravisMathew after growing up in a golfing family. Determined to create quality men’s appeal for golfers Johnson applied a Southern California aesthetic to create a brand that could implement work and play into every look. Since launching in 2007 the brand has gained attention in the sportswear world and has been featured on Sports Illustrated Magazine. In 2008 Johnson teamed up with Chris Rosaasen to expand the brand into apparel and swim which skyrocketed success in the fashion world.